Samantha Brett, founder of another beloved Aussie skincare brand, Naked Sundays, says the approval is a major win for SPF innovation and, most importantly, for everyone who wears sunscreen. “At Naked Sundays, we’ve had a head start because we’ve been formulating with [BEMT] for years in Australia, where it is an approved active ingredient,” she says. Brett believes that innovations like these will help make daily sun protection second nature, particularly as brands develop SPF products people actually want to wear every day.
