“Fandom is evolving into a form of self-expression (‘WNBA game outfits’ +70%). Pinterest users are tapping into this shift, translating team spirit into an everyday aesthetic (‘female jersey outfit‘ +494%),” according to the report. Basically, many people are pulling from sport iconography and implementing it into their wardrobes off the courts or field.
And at least in New York, we’re especially seeing fandemonium surrounding the Knicks making it to the playoffs and the World Cup touching down stateside. So, appropriately, many of Pinterest’s timely summer trends revolve around sports, from luxe athleisurewear to varsity and preppy aesthetics, plus sweaty lived-in glam.
Ahead, read about some of the top summer trends that blend sports, culture, and fashion together. Then shop the best styles to actually achieve them. Go sports!



