If, like us, you can never resist a major deal, listen up: Amazon’s June Prime Day is kicking off on June 23, 2026, and it’s shaping up to be one of the most epic shopping events of the year, with four full days of savings, running through June 26. After an already busy spring, we thought our wallets might finally get a break. But June Prime Day deals are here to remind us the summer shopping spree is just beginning. What’s more, it falls right before peak vacation season — that means you can stock up (or splurge) on all the essentials while they’re on serious sale.
The best part? Deals span all the major categories — fashion, beauty, home, fitness, and beyond — so virtually nothing is off limits. Below, we break down everything you need to know about June 2026 Prime Day: the dates, the standout early deals, and how to make sure you’re ready to shop.
What Is Prime Day?
In short: June Prime Day is one of Amazon’s biggest sales. It’s Amazon’s flagship summer sale and widely considered to offer some of the best deals of the year. The global savings event takes place over a four-day period and encompasses some of Amazon’s biggest deals of the season on a variety of bestselling products — like the editor-loved Sonos Roam 2 Waterpoof Speaker ($134, originally $179) and Shark FlexStyle Hair Styling System ($270, originally $370), to name a few.
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When Is June Prime Day 2026?
Amazon’s June Prime Day 2026 is happening June 23 through June 26, with the event starting at 12:01 AM PT on June 23.
When Does Prime Day End?
June Prime Day officially ends on June 26 at 11:59 PM PT, which is 3:01 AM ET for people on the East Coast. But the deals aren’t completely over at that time. Some markdowns continue hours, or even days, after the retail holiday passes, so be sure to check our list of deals to see which products you can still score at a deep discount.
How Much Is an Amazon Prime Membership?
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With an Amazon Prime membership, members can get access to exclusive deals come June Prime Day 2026, as well as perks like free shipping. As of right now, an Amazon Prime Membership ($15) is less than $20 per month, and the retailer also offers a seven day trial ($2) for new users. For full guidance, check out our story on how to sign up for Amazon Prime to get the best deals during this massive sale.
What Deals Can You Expect During June Prime Day 2026?
Three times a day, Amazon will release “Today’s Big Deals” themed drops featuring some of the hottest offers of Prime Day, exclusively for Prime members. These limited-time steals include steep discounts on major brands like Ninja, Levi’s, and Sol de Janeiro, and will launch at 12:00 AM, 8:00 AM, and 1:00 PM PT each day during the event. With new deals constantly popping up, it’s worth checking in frequently to catch the best of what’s being offered before it’s gone.
Just when you thought the savings couldn’t get any better, Amazon announced it will be running a sweepstakes throughout Prime Day for a chance to win a year of free groceries. Make sure to place a qualifying order of over $15 at participating retailers to enter.
Deals You Can Shop During June 2026 Prime Day
We’re seeing can’t-miss markdowns on items that span a range of categories. Shop our fave deals below.
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— Additional reporting by Kyley Warren, Balim Tezel, and Adelaide Giesey
Haley Lyndes is a former shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covered everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.
Kyley Warren (she/her) is an award-winning writer and editor with more than four years of experience in the publishing space. She previously worked as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. Before joining PS, Kyley worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.
Balim Tezel (she/her) is a former shopping updates editor at PS and the founder of Maison des Nus, a New York-based affordable luxury brand. She graduated from Northwestern University’s Medill School of Journalism.
Adelaide Giesey (she/her) is a shopping writer at Popsugar. With over seven years of industry experience, she is an expert in all things beauty and enjoys writing across fashion and lifestyle categories. Prior to PS, she helped shape the beauty verticals at Byrdie, Coveteur, and InStyle.
