While the emotional pull of scent is deeply personal, there’s also science behind why certain fragrances can make us feel more like ourselves. Dr. Anna Persaud, a biochemist and CEO of This Works, where fragrance meets wellness, says that while we often think of fragrance as purely aesthetic, it can provide emotional support. “Because fragrance engages both memory and emotion simultaneously, a familiar scent can create an immediate sense of recognition and continuity,” she says, adding, “It becomes a sensory cue that reconnects us with ourselves.”
