For Dixon, building a business was a balancing act of trusting in herself and not fully knowing what she was getting into, and the limiting beliefs that would have come with it. She describes it as being ignorant, but with rules for yourself, and above all, confidence. “ I think that it’s really important that there is, like, an undeniable, unshakable, religious, almost crazy, insane belief in yourself, because you have to believe that you can do anything,” she shares. Belief alone isn’t enough, and running a business isn’t for everybody. Dixon has always been a hard worker, but building an empire hasn’t been without its challenges and growing pains. From making everything herself (and working her day job at Whole Foods) to expanding the line, to waking up at all hours of the day to talk to manufacturers overseas, scaling a business has meant sacrificing nights at home, time with loved ones, and, of course, pushing back on the systems that keep Black women out of business.
