19 Best Beauty Launches of April 2026, According to Editors

19 Best Beauty Launches of April 2026, According to Editors

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.

We’re four months into the year, which means it’s probably time to start getting a move on our New Year’s resolutions, like decluttering our beauty routines (and possibly our lives, but there’s nothing wrong with starting small). When it comes to products, that means welcoming the adage “out with the old and in with the new.” It’s time to get rid of all of our expired makeup, clean our makeup brushes, and make room for some new-ness. We’ve been testing some award-worthy launches in the hair, makeup, skin, nail, body, and fragrance categories to see which ones are good enough to land a permanent spot on our vanities. Spoiler alert: we’ve found quite a few winners.

However, in an effort to help you streamline all your beauty shopping needs as best as we can, we’re rounding up our favorite editor-approved new launches of April so far. Whether you’re looking for a hair product to keep everything looking smooth (and smelling delicious) come rain or come shine, a lip stain that will survive a long day, or a body butter that will keep your skin glowing and moisturized (or something else entirely), we’ve got you covered.

Keep scrolling to read about and shop the best new beauty products we’ve swatched, spritzed, and slathered that are worth trying this month. You’re sure to find something that piques your interest.



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