Of course, the escalating excitement didn’t just happen overnight. The hype has been building since Chanel’s October presentation. “What’s been interesting to watch is the timing of that demand,” says Erica Wright, founder of Sourcewhere. “There was early interest immediately after the runway show, but what we’re seeing now is a real surge following the first releases arriving in boutiques this week. Matthieu Blazy is a master of materials, and seeing the pieces photographed in stores, rather than just on the runway, really brings that to life. Once clients can see the textures and proportions up close — and how the pieces exist beyond the runway — demand tends to accelerate quickly.”
